If you’re in the business of dealing with web and social media metrics or are familiar with entrepreneur and The Lean Startup author Eric Ries, you probably know about vanity metrics. Basically, these are numbers that sound impressive but don’t necessarily mean anything of significance because…
I’ve been sucked into the vanity trap many times. Most recently with my level of engagement with tumblr. I even wrote an article questioning if my fervent seeking of likes and reblogs was right given the situation, (which, being the sandy hook shootings, happened to be quite tenuous in and of itself.)
I’ve since come to the conclusion that whatever I do or spend a good of time doing, I should be emotionally invested in and doing it for myself. Not just for the likes and reblogs. If something is of interest to me and I spend time with it nursing it into something great, the likes and reblogs will follow naturally.
As for the vanity of likes and reblogs which the author here takes as meaning nothing really, I think the opposite.
I think the fact that you now have quantifiable information about who likes or feels compelled to share your work, you can show a level of value.
Whether or not it makes you any money or boosts your business or means anything “substantial” in terms of business I think is irrelevant.
The fact remains that you’re putting good work into the world.
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